How do Americans feel when someone sits down next to them, pulls out an e-cigarette and begins vaping? The answer to that question has, for the most part, been a mystery – until yesterday.
In a national poll, nearly two-thirds of Americans (63 percent) say they would not be bothered by someone using an e-cig in close proximity, according to the 2014 American E-Cigarette Etiquette Survey, conducted by international research firm Harris Interactive on behalf of the Mistic brand of e-cigs. More than 1,000 adults were telephoned and asked the question, “If someone was using an electronic cigarette in close proximity to you, would it bother you?”
The survey was an effort by Mistic to learn more about consumer behavior and take the industry lead when it comes to gauging the attitude of Americans toward e-cigarettes.
“Because the e-cigarette is a relatively new consumer product, there are a lot of questions about government regulation and whether these devices should be allowed in certain places,” said survey spokesman John Wiesehan Jr., co-founder and CEO of Mistic. “This survey serves as an important first step in setting the benchmark for public opinion.”
The telephone survey also asked Americans whether they would approve or disapprove of e-cigarette use at certain public places that typically ban smoking of traditional tobacco cigarettes. Of the Americans who had an opinion, the survey found that 58 percent approved of allowing e-cigs to be used at sporting events, followed by malls (47 percent), restaurants and bars (45 percent), in an office (35 percent), on public transportation (35 percent), in a movie theater (29 percent) or on an airplane (26 percent).
The survey found that men and women have key differences of opinion when it comes to e-cigarettes. Overall, men were more tolerant of e-cig use, with 71 percent stating they would not be bothered by the use of an electronic cigarette in their vicinity, compared with 55 percent of women. The differences also carried over on the subject of allowing e-cigs at particular locations, such as at a restaurant or bar, where 52 percent of men who expressed an opinion were OK with the use of e-cigarettes, compared with just 38 percent of women.
Now you know where to vape, so visit our online store to see our products.
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