John Wiesehan Jr.,CEO of Mistic Electronic Cigarettes, has been appointed to the board of directors of the Tobacco Merchants Association (TMA), the non-profit trade association for the tobacco industry and leading source for global tobacco and nicotine information.
Wiesehan is the only independent e-cig or vapor company representative on the TMA board.
“John adds an independent voice to our board as CEO of one of the leading non-tobacco e-cig companies,” said Farrell Delman, TMA’s president. “The rise of the electronic cigarette and vapor products continue to be a vital point of interest to our members, and we believe John’s category experience as an innovator will add tremendous value to our association as we remain dedicated to supplying factual information to the industry, as well as universities, research groups and related organizations.”
|"The rise of the electronic cigarette and vapor products continue to be a vital point of interest to our members"|
As a board member, Wiesehan joins a group of industry-leading executives dedicated to providing forums for education and dialogue on issues of interest to public health, government, and the global tobacco industry.
“I am deeply honored to be part of this amazing group of individuals at a time when the tobacco industry is experiencing heavy disruption due to growing demand for e-cigarettes and personal vaporizers,” said John Wiesehan Jr., CEO of Mistic. “There is an opportunity to be part of a global discussion and to offer sensible solutions to many of the issues affecting the tobacco industry, especially as it relates to vaping as a growing category and as a significant alternative to smoking.”
The Mistic CEO also recently served on a panel discussion titled “Vapor: Disposables, Cartridges & Personal Vaporizers” during the TMA’s 99th annual meeting and conference held in Williamsburg, Virginia.
Founded in 1915, the TMA is the oldest non-profit tobacco trade association with members across all industry sectors, including growers, manufacturers, suppliers, e cig and vapor companies, leaf dealers and product distributors. As a non-lobbying entity, TMA’s mission is to be the leading provider of accurate, comprehensive and objective information on nicotine and the global tobacco industry.
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