Building on our IndyCar Series success, Mistic is proud to announce our associate sponsorship of the SH Racing Rallycross No. 07 Ford Fiesta ST car, driven by Nelson Piquet Jr. for the 2014 Red Bull Global Rallycross (GRC) season.
Mistic currently serves as co-primary sponsor of the KVSH Racing No. 11 car, piloted by Sebastien Bourdais for the 2014 and 2015 Verizon IndyCar Series seasons.
Bourdais, a four-time Series champion with 31 career wins, finished 7th in the 2014 Indianapolis 500 and 4th in the inaugural Grand Prix of Indianapolis on May 9.
"Based on the early success of our IndyCar Series sponsorship with the KVSH Racing team, we decided to expand our portfolio in action sports with the increasingly popular and fan-centric Red Bull GRC series"–John Wiesehan Jr.
“Based on the early success of our IndyCar Series sponsorship with the KVSH Racing team, we decided to expand our portfolio in action sports with the increasingly popular and fan-centric Red Bull GRC series,” said John Wiesehan Jr., CEO of Mistic. “Our sponsorship coincides with the national rollout of our Haus personal vaporizer, which will be carried on the No. 07 Ford Fiesta ST driven by international superstar Nelson Piquet Jr.”
The Haus Personal Vaporizer by Mistic was introduced in April 2014 to 18,000 retail stores nationwide. Sold as a complete starter system, Haus is equipped with a specially designed unit and tank, as well as a sleek, soft handle for added comfort and style, high-powered lithium-ion battery, USB charger and lanyard for easy access.
Haus also offers 5 distinct, made-in-the-USA e-juice blends: American Blend, Cool Ice, Washington Red, Java and Ocean Mist. The Haus e-liquids all come in 10mL tamper- and child-proof slow-drip bottles.
Nelson Piquet Jr. signed on in April as a driver for SH Racing Rallycross, which is owned by James “Sulli” Sullivan, a partner in IndyCar’s KVSH Racing.
Piquet Jr. is a former Formula One and NASCAR driver and the son of three-time Formula One world champion Nelson Piquet. He recently raced in the GRC series season opener in Barbados on May 18, securing two heat wins and a fourth-place main event finish. Piquet Jr. will return to action at X Games Austin on June 7 as part of the second round of the 2014 Red Bull Global Rallycross season.
“We are delighted to be able to broaden our relationship with Mistic as they look to help build awareness of its Haus brand among the highly sought-after demographic the Red Bull Global Rallycross series attracts,” said Sullivan. “Piquet Jr. is a very talented driver and a great addition to our GRC team. We’re all looking forward to the X Games.”
The Red Bull Global Rallycross series features extremely diverse tracks, consisting of combinations of dirt and tarmac, as well as various other obstacles. The Haus GRC car will produce more than 600 horsepower and can accelerate from 0 to 60 mph in 1.9 seconds.
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