As with most things in life ranging from food to choice of décor, taste plays a big role in the decisions we make everyday and when it comes to purchasing e-liquid the same applies.
According to the 2017 Vaper Preference Survey, an online poll of more than 650 respondents conducted on behalf of Mistic E-Cigs and The Vaping Advocate, 43% of those surveyed said taste is the number one quality they seek in e-liquids, which shouldn’t come as a surprise.
What’s also interesting is that personal taste varies greatly by age: “Vapers 65 and older favor tobacco (47%) and menthol (37%) over fruit (3%) and dessert/custard profiles (1%), while those younger ages 25-34 prefer fruit (35%) and dessert/custard (18%) over menthol (12%) and tobacco (6%),” the survey found.
Looking at the younger crowd in particular where those between the ages of 25 and 34 who prefer fruit flavors, berry e-juices (strawberry, etc.) are most popular.
One question the survey didn’t address but we are seeking answers to is how does taste vary based on location and the seasons? For example, during the holidays do you like pumpkin/spice combos or hot chocolate? And during the summer, does coconut remind you of relaxing on the beach? Hit us up on Instagram or Twitter to share your thoughts.