The new year has finally arrived and 2019 is going to be a major turning point for the vape industry with companies shifting their marketing focuses, new technologies being rolled out, and trends that are ever-evolving. Here are some of our thoughts on what to expect in 2019.
For one, technologies are advancing and we anticipate more high-tech vape products to be rolled out in 2019 that offer greater flexibility along with more modern styling. The electronic cigarette (e-cig) space is an area that’s ripe for innovation, and we’ve been working on upgrading our existing products at Mistic. More info to come soon!
Secondly, expect the way vape products are marketed to change in a big way, especially as companies work even harder to appeal to older crowds instead of younger folks. We see the biggest opportunity in older generations that are used to smoking a pack of cigarettes each day but are now warming up to vaping as an alternative, which are the customers Mistic has always focused on since day one.
Lastly, we anticipate all sorts of new e-juice flavors being released in 2019, however there’s going to be a big push towards variations of menthol and tobacco, especially since those are most familiar and appealing to former smokers.
Looking forward to seeing what the future of vaping has in store!